for the love of marketing

Happy Easter!

Oh, wait. You mean . . . That’s still six weeks away?

Oh, thaaaat’s right. We skip from one candy holiday to the next here in the States. It’s Valentine’s Day before New Years, Christmas before Thanksgiving, Halloween before the 4th of July. At least that’s what it looks like in American grocery stores.

The average American eats 22 pounds of candy per year. This is despite increasing evidence of sugar’s negative effects on literally everything, and I have to admit, I’m as guilty as any. Recently I’ve swapped frozen bananas for ice cream, but I still can’t get through a day without fruit snacks or gummy bears.

It’s a sad fact, really, and something that I want to change. In Taiwan (where obesity is the exception, not the rule), people prefer red bean and green tea desserts and typically find American desserts too sweet. This isn’t a biological difference. It’s trained. And it’s marketing. Candy is both the first and last thing Americans see when they enter and check out at grocery stores, and as numerous medical reports and TED talks will tell you, virtually all processed foods are created to be addictive rather than nutritious.

So what are we to do? What can we do? It all comes down to personal decisions. Marketers aren’t going to change their tactics (and products) until we as consumers don’t buy them anymore. It’s also about challenging the status quo. Just because Hallmark said you should buy expensive valentines and candies for your child’s class doesn’t mean you actually should. Simple cards with smiley faces are just fine. They last longer, and they’re healthier, too!

(The below video is a little contrived, but 3-year-old Mila thinks so, too!)

Happy Valentine’s Day!

 

just say no!

valentines-day-2014-roses-hero-HValentine’s Day. For what it’s worth, I’ve never been a fan. As I’ve described in previous posts, it’s an over-commercialized holiday that demeans romance, not exalts it. There’s nothing more romantic than a grocery store teddy bear and a dozen roses with baby’s breath, right? No? How about eating in a crowded over-priced restaurant alongside everyone else in town?

It’s even better when you’re single, of course. Happy Single’s Awareness Day, anyone? Gahhh.

For those who have kids, Valentine’s Day takes on a different meaning. Suddenly Valentine’s Day cards are being made and bought and glitter and glue are everywhere. Valentine’s candy is being passed out. Pictures are being taken. Nothing wrong with that, but . . . Continue reading

love is sweeter still

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I took this on my run the other day. Aren’t they cute?

You’re the one did not exist,
the one I’d never known.
The one of whom the stories list,
but life had never shown.

You came to me, I didn’t see
you ‘pproach or standing there.
I was turned toward history —
destruction and despair.

You didn’t wait for me to turn
around to say “Hello.”
Instead you swept me off my feet
and laughed, “Where shall we go?”

But still I thought of history —
was scared deep down inside.
I saw the way you looked at me,
but eyes before have lied.

But you were patient, soft, and kind;
assured me, “This is real.”
With gentle touch you did unwind
a heart I thought was steel.

And now we’re walking hand in hand
and love is sweeter still,
than storybooks, which do not stand
a chance ‘gainst what is real —

For storybooks, they have an end,
but we’ll go on and on.
There are things you cannot rend,
not even when they’re gone.

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For an audio recording of this poem, click here:

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Image: Mine. All Rights Reserve

Related Articles:

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five reasons valentine’s day sucks

So I walk into the grocery store the other day, and this is what I see:
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Good grief!!!

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And I was like, “Whoa!!” I start laughing and whip out my camera. And people start staring. What’s so funny? they look at me.

What’s so funny? Can’t you see??!!

I spoke last year of my distaste for Valentine’s Day. “Roses are red, violets are blue. Sugar is sweet, and so are you . . . There. Are you happy now?” is what I said. I was single at the time, and some mistook this as a lament. “There, there,” they said. “Someday your prince will come!” But what they didn’t understand (what I didn’t make clear) is that I dislike Valentine’s Day PERIOD. Whether I’m single or in a relationship has nothing to do with it. Why?

Here are five reasons Valentine’s Day sucks: Continue reading

let her

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Sunset in Sanjhih, Taiwan

Dresses in white,
Flowers, the like.
Parties and favors,
Tokens to savor.

Girls and dreams,
Valentine’s scenes.
Weddings and wishes,
Tickles and kisses.

Strange girl, strange dream,
Off of on her own, alone in her stream.
She doesn’t want much,
No flowers and such.
Give her the land,
Give her her hand.

Let her write,
Let her fight.
Let her be,
Oh, memory.
Let her look,
Let her wait.
Let her, seeking, find her fate.