marketing

for the love of marketing

Happy Easter!

Oh, wait. You mean . . . That’s still six weeks away?

Oh, thaaaat’s right. We skip from one candy holiday to the next here in the States. It’s Valentine’s Day before New Years, Christmas before Thanksgiving, Halloween before the 4th of July. At least that’s what it looks like in American grocery stores.

The average American eats 22 pounds of candy per year. This is despite increasing evidence of sugar’s negative effects on literally everything, and I have to admit, I’m as guilty as any. Recently I’ve swapped frozen bananas for ice cream, but I still can’t get through a day without fruit snacks or gummy bears.

It’s a sad fact, really, and something that I want to change. In Taiwan (where obesity is the exception, not the rule), people prefer red bean and green tea desserts and typically find American desserts too sweet. This isn’t a biological difference. It’s trained. And it’s marketing. Candy is both the first and last thing Americans see when they enter and check out at grocery stores, and as numerous medical reports and TED talks will tell you, virtually all processed foods are created to be addictive rather than nutritious.

So what are we to do? What can we do? It all comes down to personal decisions. Marketers aren’t going to change their tactics (and products) until we as consumers don’t buy them anymore. It’s also about challenging the status quo. Just because Hallmark said you should buy expensive valentines and candies for your child’s class doesn’t mean you actually should. Simple cards with smiley faces are just fine. They last longer, and they’re healthier, too!

 

Happy Valentine’s Day!

 

listen to your heart

trolley

What is yours telling you?

I’ve been starting blog posts in my head all week.

“Looking back, I should have stormed out of his office.”

“I got a job offer. I didn’t take it.”

“What does ‘meaning’ mean to you?”

“Does everything have to be a lesson?”

Instead of finishing them, though, I’ve been writing things like this:

“Hi!

My name is Jessica. I am contacting you regarding your ad for a one-bedroom apartment listed on Craigslist. Currently I live in the Sacramento area, but I need to move to the Bay Area very soon . . .”

I’ve then been driving to and from Berkeley (about two hours each way) every day looking at places and realizing that finding housing in the Bay Area is IMPOSSIBLE. Even if you have money (I don’t), the housing demand is so great that no sooner does a person put up an ad on Craigslist than twenty business professionals/students/etc. are banging down their door.

It is a cut-throat fight to find anything around here.

And so days have passed since my eventful “working interview,” which turned out to be a total sham, and which proved to me once again that any time someone is rushing you about something important, it’s time to RUN.

The company was a “direct marketing” firm for big names like the Oakland A’s, supposedly, but what they really were were door-to-door salesman who’d been fooled into thinking they were on a fast-track to management. While they were working tirelessly in a field they hated, another man was reaping their rewards and getting rich. I could go on, but when the CEO tried to make me feel bad for asking questions and indicated that money should be my biggest motivating factor, I knew something wasn’t right.

I left the interview exhausted and upset. I knew I needed a job, and needed it soon, but could I compromise who I am and what I believe in to do a job I hated, not to mention didn’t feel right about?

My answer came that night when I got home. I checked my email for the first time in more than 48 hours, and what did I find? A response from a job I’d applied for weeks earlier and given up on. I won’t say too much more about it right now, but I will say that my first interview went well. In fact, I’ve had three exciting interviews since the marketing interview disaster . . .

And so it really is true: We should always listen to our hearts.

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Image: Pinterest

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