Some people think geckos are cute. Cute? A four-legged reptile who climbs walls and never blinks is cute? I fervently disagree, and I blame GEICO.
GEICO is a car insurance sales company in the States. In 2000, GEICO created Martin the GEICO Gecko®, a new mascot whose Cockney accent (voiced by English comedian and actor Jake Wood) and catchy quips stole America’s heart and left children begging, “I want one!”
And I’ve got to hand it to them: Martin is pretty adorable. With his sunny disposition and humorous clips, the GEICO Gecko® engages viewers and employs advertising strategies that best most of its competitors. “Fifteen minutes could save you 15 percent or more on car insurance,” says the gecko . . . Well, who wouldn’t want that?
But I’m not here to sell car insurance.
I’m here to tell you that the GEICO Gecko’s® cuteness is a LIE.
Geckos are a common sight throughout Asia. In Taiwan and Hong Kong, where I spent most of the last three years, the most common species is the “house gecko.” House geckos live in homes and other buildings and are actually quite helpful—they eat bugs, including cockroaches. Most of the geckos I saw were small, but in some places they can grow to larger than one foot (36 centimeters)!
Now, perhaps you think sharing your home with a gecko would be no big deal. They kill cockroaches, right? That’s a good thing! But, tell me, the next time you’re brushing your teeth and suddenly realize you’re not alone, and the next time you see a four-inch gecko staring at you, well . . . Tell me how you feel. ‘Cause it made me jump!
But, actually . . . You’re right.
It’s a lesson I learned the hard way. The first time I saw a gecko in Taiwan, I threw shoes at it. “Get out of my house!” I yelled. My apartment was incredibly clean, and I wasn’t accustomed to sharing my living quarters with lizards, or any other creatures, for that matter. I’d spent weeks getting rid of cockroaches and mosquitoes (with poison baits and plug-ins); the spiders were easier (tissue paper and a broom); and I was praying I would never see a snake (thankfully, I lived on the fourth floor). But, now . . . What was I supposed to do with this?
It was only later that I learned about the benefits of geckos, and, eventually, I—almost? sort of? kind of?—got used to having them around.
And I realized . . . Maybe I’d been overreacting?
Maybe I’d been overreacting about a lot of things?
Could worrying less about the little things help me focus better on the big things?
I still don’t think geckos are cute, though.
Check out one of the GEICO Gecko’s® latest ads (below):